Svetlana “Lana” Tumasian
🏆 Award-Winning Producer
16+ years of experience producing culturally impactful creative marketing campaigns for YouTube, Google, Netflix, and more.
Experience
Senior Producer, Creative Studio
YouTube via ASG | October 2020-Current
Director, Production
Cashmere | March 2018 - October 2020
Media Asset Manager
72andSunny | December 2013 - May 2015
Media Assets Manager
Fox Networks Group | August 2009 - December 2013
Education
Communication Studies, BA
California State University, Long Beach
Community
Volunteer
Downtown Women’s Center | Los Angeles, CA
Board Member
The Sasha Project LA | Los Angeles, CA
Brands I’ve Worked With
Awards
🏆 AdAge
⭐️ Ad Age’s 2020 A-List Agencies to Watch – Cashmere Agency · Mar 2020
⭐️ Ad Age 2019 Multicultural Agency of the Year – Cashmere Agency · Apr 2019
🏆 Cannes Lions
🥉 Bronze: Digital Craft - Motion Graphics Design & Animation | Google Pixel 3 x Donald Glover · June 2019
🏆 Clio Music Awards
🥈 Silver: Digital, Mobile & Emerging Technologies | "AI Music Experiments" · Jan 2025
🥈 Silver: Innovation — Music Marketing | "AI Music Experiments" · Jan 2025
🥈 Silver: Fan Engagement — Mixed Campaign | Taylor Swift: "For a Fortnight Challenge" · Jan 2025
🥈 Silver: Fan Engagement — Partnerships | Taylor Swift: "For a Fortnight Challenge" · Jan 2025
🥈 Sliver: Creative Effectiveness | Ed Sheeran: The Shorter Side of "=" · May 2022
🥈 Silver: Social Media | Ed Sheeran: The Shorter Side of "=" · May 2022
🥉 Bronze: Fan Engagement — Digital | Taylor Swift: "For a Fortnight Challenge" · Jan 2025
🥉 Bronze: Social Media — Use of Influencer & Talent | Taylor Swift: "For a Fortnight Challenge" Jan 2025
🏆 The One Show
🥇Gold: Brand-Side Initiated & Originated Projects | "Unf**k It" · May 2022
🏆 The Webby Awards
🥇 People’s Choice Winner: Advertising, Media & PR, Best Community Engagement | Taylor Swift - “For a Fornight Challenge” · Apr 2025
🥇 Webby Winner: Advertising, Media & PR, Best Community Engagement | Taylor Swift - “For a Fornight Challenge” · Apr 2025